When LinkedIn sponsored Inside Out, the UK's first clothing brand created, designed and hand-produced exclusively by young ex-offenders, they wanted to do something big to launch the new brand and social initiative. We proposed Blank Canvas, a pop up shop and inspirational space at Westfield Stratford designed to bring to life the concept of fresh starts and fresh perspectives. A place for the Stratford community to make new connections, develop new skills and realise that no matter your past or background, you can achieve your goals. We turned the week-long event into an immersive experience, inviting local street artists to fill the purposefully blank walls with portraits of the young participants. You could then directly connect with them on LinkedIn via QR code, building their community and yours. Alongside the pop up shop selling the new brand, inspirational panel talks, mentoring sessions and LinkedIn profile photography was on offer, all to help the local community make their fresh start too.